LUBBOCK, Texas — Texas Tech (6-3, 4-2 Big 12) gears up to face its second consecutive top-25 opponent this Saturday, welcoming No. 21 Colorado (6-2, 4-1 Big 12) to Jones AT&T Stadium for a 3 p.m. kickoff. Riding high off a thrilling 23-22 road win over No. 10 Iowa State, the Red Raiders have now secured their 42nd bowl appearance—leading all Big 12 programs in bowl game qualifications.
Adding to the excitement, Texas Tech will host FOX’s popular Big Noon Kickoff show for the first time ahead of the nationally televised game, where the Red Raiders will debut their new Mahomes Strategy uniform—marking a historic collaboration with NFL star Patrick Mahomes. Fans can catch the action on FOX with announcer Jason Benetti and analyst Brock Huard, alongside sideline reporter Allison Williams. Streaming is available via the FOX Sports app, and the Texas Tech Sports Network will broadcast the game across 46 affiliates in Texas and New Mexico, with SiriusXM and the Varsity app also carrying the broadcast.
Big Noon Kickoff Takes Over Lubbock
The vibrant Big Noon Kickoff show will transform the green space west of Jones AT&T Stadium, immersing fans in a two-hour pregame experience starting at 9 a.m. Hosted by Rob Stone with analysts Mark Ingram II, Matt Leinart, Urban Meyer, and Brady Quinn, the event promises interactive games and special guest appearances—all free and open to the public.
Home Crowd Buzz and Sellouts
With only two home games remaining—Saturday against Colorado and November 30 vs. West Virginia—Texas Tech announced a sellout for the Colorado game as early as September 5. This marks the fourth sellout of the season, underscoring strong local support. Tickets for the West Virginia game remain available through TexasTech.com and official ticket outlets, with secondary market options available via SeatGeek.
Mahomes Strategy Uniform Debut
In a groundbreaking partnership, Texas Tech unveiled a new football uniform inspired by Patrick Mahomes’ signature “Gladiator” logo on October 10. This marks one of the first times an athlete’s personal brand has been featured on official collegiate on-field apparel. Fans can also explore the accompanying Mahomes collection, including quarter-zips, hoodies, and special edition Ultraboost 5X sneakers.
November Momentum and Key Players
Texas Tech’s strong November performance continued with last weekend’s win at Iowa State, bringing the Red Raiders to 7-2 in November under head coach Joey McGuire. Saturday’s game presents an opportunity to notch back-to-back victories over ranked opponents for the first time since 2012.
Senior running back Tahj Brooks aims to etch his name in the record books by surpassing Byron Hanspard as Texas Tech’s all-time leading rusher. Brooks needs 121 yards against Colorado and currently ranks fifth nationally with an average of 130.9 rushing yards per game. Already boasting 4,099 career rushing yards, Brooks is closing in on an impressive milestone.
Coaches’ Connection and Rivalry History
While Joey McGuire and Colorado’s head coach Deion Sanders face off for the first time at the helm, their paths have crossed before—McGuire coached Sanders’ son at Cedar Hill High School in the Dallas-Fort Worth area.
The rivalry between Texas Tech and Colorado dates back decades, with this Saturday marking their 11th meeting. The series stands tied at 5-5 since the Red Raiders’ last win in Boulder in 2010. Texas Tech holds a 4-1 record at home against the Buffaloes, with many close contests highlighting the competitive nature of this matchup.
State-of-the-Art South End Zone Facility
Adding to the excitement around game day is the grand debut of the South End Zone Building at Jones AT&T Stadium, a $242 million facility set to be the largest contiguous football complex in the nation. Featuring a 12,000-square-foot premium field club, 17 new luxury suites, and modern training amenities, this architectural marvel enhances the experience for players and fans alike. Coach McGuire and staff now enjoy stunning stadium views from their new offices, just steps from breakout rooms and state-of-the-art walkthrough areas.
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