So when people asked why the Bad Bunny Super Bowl was controversial, some of us answered plainly. Because the US is racist. Because Americans can’t stand having a performance with words that aren’t in English and spelled weirdly at the same time. Because words don’t even matter. Republicans are pissed he isn’t white. That’s all. At the same time, there were those who tried to downplay the whole thing. It’s not controversial. Most Republicans probably don’t care as much as it sounds online. Things get exaggerated. The loudest voices aren’t the majority. And maybe that’s true. But loud voices still shape the atmosphere. They still tell people who belongs and who doesn’t.
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What made it all so volatile was that everyone sensed this wasn’t really about one artist, but about what the Bad Bunny Super Bowl represents in terms of who the NFL has historically centered. All art is political, and the argument about boycotts felt performative to many, as the event was likely to become one of the most-watched broadcasts in history.
()And when it’s over, we’ll be left with the same questions we started with. About who we think the Bad Bunny Super Bowl is for. About who we think America is for. About whether discomfort is something to be avoided at all costs, or something to be sat with, examined, and maybe even accepted as a sign that something is changing. There’s no neat ending to that story. Only the quiet understanding that the ground keeps shifting, whether we’re ready for it or not.
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