Others pushed back against that framing, insisting that not liking someone’s music doesn’t make you racist. They argued that the Bad Bunny Super Bowl should be subject to Yes I Am Old But I Saw Big Red Machine Greatness Cincinnati Reds Legends T Shirt criticism without those opinions being moralized. And yet, the question lingered: if this really wasn’t about identity, why did it feel so different this time?
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As the night approaches, the arguments will continue. Some people will tune out. Others will tune in louder than ever. The field will be the same, the lights just as bright. But the meaning of the Bad Bunny Super Bowl will feel different to those watching closely. Not because everyone agrees, but because they don’t. And maybe that’s the point. The Super Bowl was never truly neutral; it was just as common as Yes I Am Old But I Saw Big Red Machine Greatness Cincinnati Reds Legends T Shirt on a Sunday. Bad Bunny’s presence strips away that pretense, revealing the uneasy truth beneath it. That America is already multilingual, already multicultural, already dancing to rhythms some people refuse to hear.
()The resistance didn’t disappear as the excitement grew. It hardened in some places. People insisted that the NFL wasn’t catering to Gen Z liberals with the Bad Bunny Super Bowl. That the primary audience didn’t want Kendrick, didn’t want Bad Bunny, didn’t want Yes I Am Old But I Saw Big Red Machine Greatness Cincinnati Reds Legends T Shirt like this. That there aren’t any real artists anymore anyway. Others reduced it to strategy. The NFL is just chasing demographics. Latino viewership potential. Streaming numbers. Publicity. Whether you love him or hate him, look at the word of mouth. Look at the headlines. It’s working.
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