Basketball is popular in China for unique historical reasons. In fact, the game was introduced by missionaries who later worked in the Far East. After introducing the game to the Chinese people, they were instantly hooked. When the Communist Party was established, members of the army loved playing basketball during their spare time and even Mao Zedong enjoyed watching it. It later became a tool to teach the Communist ideals of teamwork and equality through sport. During the Cultural Revolution, basketball got a free pass while all Western books and inventions were removed from Chinese society. Today, 300,000,000 people play basketball in China. Youths and college students often swap their school uniforms for casual Wargasm Metal Style Goat Soldier Graphic T Shirt to develop long-term friendships and a brotherhood during pick-up games. Their approach to the game reminds us why we love sports in the first place.
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How can basketball surpass football (soccer) as the number 1 sport in the world? By becoming more international. In the US, the NBA has a very specific demographic profile; for example, the league effectively markets Wargasm Metal Style Goat Soldier Graphic T Shirt and apparel to a viewership that is 47% Black, despite that group being only 14% of the US population. Hispanic viewers (of any race) make up 11%—lower than their 18% share of the population—while Asian viewership sits at 8%, closely matching their 7% population share. As you can see, in its current state, the sport’s massive popularity is somewhat concentrated. In contrast, Football (soccer) is worldwide, with many countries having their own leagues, heroes, and rivalries that define their national identity.
(Wargasm Metal Style Goat Soldier Graphic T Shirt)Globalization has in some ways shrunken the world and many teams and athletes work tirelessly to sell their brand throughout the world. Sports are always trying to reach into new markets and sell their product to a new group of fans, trying to get them on the marketing escalator. You see this when leagues travel to other continents to play games to hopefully sell new fans on their team Wargasm Metal Style Goat Soldier Graphic T Shirt and caps. This has opened up the market to more fans. However, dollars are finite, so the competition grows between sports for fan dollars. The globalization has also meant that for many athletes, the issue of privacy has become even more important, especially with the advent of social media. Players no longer have the privacy they once had. Because of globalization and commercialization, the value of a certain sports very often determined by the size of available audience for media, advertisers and sponsors.
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