Others didn’t even pretend the Bad Bunny Super Bowl was about understanding. Real men aren’t afraid of Spanish-speaking Americans, someone said. Lots of Americans are about to learn that Puerto Rico is in America. That realization alone felt like it might be worth the discomfort. For people connected to Puerto Rico, the moment carried even more weight. From being a guest onstage with J.Lo and Shakira to being the main performer, he made it. A win for PR, for a place that has been treated like America’s stepchild, neglected and dismissed. Taínos and Puerto Rico deserve this. There was pride there, but also memory. Hurricanes, neglect, political indifference. The idea that he could perform on the biggest stage in American entertainment without worrying about ICE arresting his fans felt both absurd and painfully telling.
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So when the Bad Bunny Super Bowl was announced, the reaction wasn’t just surprise; it was something closer to disorientation. Suddenly, people were saying they didn’t know who he was or that they couldn’t name a single song, claiming this was the least exciting pick in years. Some shrugged and said they’d just ignore it, while others were more pointed, wondering how we went from a Kendrick Lamar halftime show to this specific artist.
()So when the announcement came, the reaction wasn’t just surprise. It was a jolt, like someone had swapped out a piece of furniture in a room we all thought we knew by heart. Some people leaned forward, curious about the Bad Bunny Super Bowl. Others recoiled, immediately defensive. Not angry, they insisted. Just confused. Or disappointed. Or indifferent in a way that somehow still demanded to be said out loud. There was an expectation that halftime belongs to a certain sound, a certain language, a certain idea of who America imagines itself to be when the whole world is watching. And suddenly that expectation felt challenged.
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