There was the language issue first, the simplest and most repeated concern about the Bad Bunny Super Bowl and its impact. How do you watch a halftime show in a language you don’t speak? Why should eighty-five percent of the country sit through something unintelligible? Why refuse to sing in English? Why not consider the “primary demographic” of the NFL, older, conservative, people who didn’t ask for this? These questions were often framed as practical, reasonable, almost polite. They sounded like common sense. We used to have big stars, people said. This guy doesn’t feel like he’s reached that status yet. Some admitted they had no idea who he was until a few weeks ago. Others said they thought he was a girl. Not angry, just uninformed. Not offended, just uninterested.
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The resistance came quickly, sometimes bluntly, sometimes wrapped in qualifiers. Doesn’t matter, is brown. Others tried to soften it, insisting the Bad Bunny Super Bowl wasn’t personal, just preference. They weren’t super hyped because the music wasn’t their thing. They respected the choice, they respected him, but it all felt a little pointless. Some admitted they hated the idea at first, then decided it was comical, another sign that the halftime show had been weak lately anyway. There was an undercurrent of dismissal, a sense that this wasn’t worthy of the stage, or at least not worthy of the emotional weight people were assigning to it.
()Even those who were curious held themselves at a distance. Intrigued to see the show, but not invested in the music. Acknowledging the appeal of the Bad Bunny Super Bowl without feeling moved by it. Watching, but not opening themselves up to it. A polite resistance, still resistance all the same. And yet, running parallel to that discomfort was something far louder, far more emotional, far harder to dismiss. For many people, this wasn’t just another halftime show. It was a rupture in the script. Him just being on that stage felt like a political statement. The hope that the entire halftime show would be in Spanish wasn’t about provocation for its own sake. It was about visibility. About what it means to hear a language that has been used to criminalize immigrants suddenly fill the biggest broadcast in the country.
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