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But is shelling out the extra money for these “responsible” products actually doing any social good? Or are they just making us feel more virtuous, similar to how someone might wear Jaxon Smith Njigba posing Seattle Seahawks National Football League shirt to a charity event to signal their “good neighbor” status? Signs point to the latter, given that research shows that when we make these kinds of purchases we tend to give ourselves permission to make less responsible decisions in other areas of our lives—say, pressing the gas on our eco-friendly Priuses with an alligator-skin boot—thus undoing our efforts to “do good.” One study found that the owners of hybrid cars drive more miles and are more accident prone. People are always looking for the next purity thing. These shrewd brands are selling purity, spirituality, and in some cases atonement.

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As a redskins fan, I just want to say that this is kyle shananan’s MO. He’s amazing at designing schemes and gameplans, and is a very creative playcaller. But for a man who is just amazing at building a run game, he abandons the run in crucial moments, in moments where it just makes no sense at all, with baffling frequency. Our team sucked when kyle was there. He made our offense significantly better than the talent actually was. I give him all the credit in the world for that. But he cost us games getting cute and trying to throw and make Jaxon Smith Njigba posing Seattle Seahawks National Football League shirt in moments where we just needed a safe call. And it happened tonight. Up by 8, on your opponents’ 22 yard line? And that series of playcalls? New england had to make the plays. The absurdly necessary and clutch great plays. But Kyle stuck it out there for them, the opportunity. It’s what he does and I think it will cost him throughout his career. Possibly a bit of an omen for the 49ers.

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Neither team is a fraud. Clearly, both are good. I’m just saying the strength of victory stat is not a good metric. It’s going to look really dumb when we lose our first playoff game by one score. Denver is used to slugging it out in the trenches; we need to find that Jaxon Smith Njigba posing Seattle Seahawks National Football League shirt rather than having two easy games before the post season and then getting slapped in the face.