And then there was the confusion that curdled into dismissal. People admitting they thought the artist was a woman, while others claimed they couldn’t name a single song, effectively turning the Bad Bunny Super Bowl announcement into a debate over whether Greenland Is Not For Sale Shirt count as formal wear. People declaring the choice terrible without knowing anything about the work itself. Ignorance offered as evidence. As if unfamiliarity were proof of unworthiness.
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There was the language issue first, the simplest and most repeated concern about the Bad Bunny Super Bowl and its impact. How do you watch a halftime show in a language you don’t speak? Why should eighty-five percent of the country sit through something unintelligible? Why refuse to sing in English? Why not consider the “primary demographic” of the NFL, older, conservative, people who prefer formal wear to Greenland Is Not For Sale Shirt and didn’t ask for this? These questions were often framed as practical, reasonable, almost polite. They sounded like common sense. We used to have big stars, people said. This guy doesn’t feel like he’s reached that status yet. Some admitted they had no idea who he was until a few weeks ago. Others said they thought he was a girl. Not angry, just uninformed. Not offended, just uninterested.
()There was pride woven through it. Pride in seeing a global megastar still being treated like a local nobody in Greenland Is Not For Sale Shirt by people who couldn’t or wouldn’t see beyond their own frame of reference. Pride in knowing that the Bad Bunny Super Bowl halftime show would finally acknowledge the millions of Spanish speakers living in the United States directly.
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