But beneath the indifference and the polite objections, there was a sharper edge that many of us recognized as the Bad Bunny Super Bowl discourse evolved. The kind of resistance that insists it’s not racist while circling the same ideas over and over again. Literally no one complained when Rihanna or Beyoncé performed, someone said. This is different. This time the guy doesn’t speak English. That makes some sense, right? Why aren’t those American citizens worthy of the same consideration in their language?
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The pushback itself became part of the story, with many noting how quickly the Bad Bunny Super Bowl discourse turned into open xenophobia. People observed how revealing it was that hearing Spanish for fifteen minutes felt like an attack to some viewers. At the same time, others insisted the backlash was being amplified by social media algorithms because conflict is addictive and anger travels faster than indifference.
()Even those who were curious held themselves at a distance. Intrigued to see the show, but not invested in the music. Acknowledging the appeal of the Bad Bunny Super Bowl without feeling moved by it. Watching, but not opening themselves up to it. A polite resistance, still resistance all the same. And yet, running parallel to that discomfort was something far louder, far more emotional, far harder to dismiss. For many people, this wasn’t just another halftime show. It was a rupture in the script. Him just being on that stage felt like a political statement. The hope that the entire halftime show would be in Spanish wasn’t about provocation for its own sake. It was about visibility. About what it means to hear a language that has been used to criminalize immigrants suddenly fill the biggest broadcast in the country.
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