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There was exhaustion in these observations. A weariness with having the same argument over and over. With watching cultural progress turn into a political battleground. With knowing, in advance, exactly which talking points would surface, which outrage would bloom, which Caleb Williams Ice Man Chicago Bears vs Green Bay Packers Scoreboard T Shirt would be deployed during a Bad Bunny Super Bowl. Some leaned into the inevitability. Music has always been political, they said. Art has always reflected power and resistance and identity. The idea that entertainment exists outside politics is a comforting myth. One that collapses the moment the performer doesn’t align with the dominant image of neutrality.

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There was talk of demographics, of aging audiences realizing they weren’t the center anymore. Of younger fans who had grown up with different sounds, different languages, and a preference for Caleb Williams Ice Man Chicago Bears vs Green Bay Packers Scoreboard T Shirt over traditional attire. Of the NFL, knowingly or not, positioning the Bad Bunny Super Bowl in the middle of a cultural shift it couldn’t control. Some people leaned into the absurdity of the outrage, asking how anyone could be triggered by a man dancing with a group of people. Others focused on the music itself, speculating about setlists, wondering which songs would make the cut, which moments would translate best to live television. They recommended albums, encouraged listeners to pay attention to the lyrics, to understand what he was actually saying before dismissing it. There was an invitation there, gentle but firm: you don’t have to love it, but you could try to listen.

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The resistance didn’t disappear as the excitement grew. It hardened in some places. People insisted that the NFL wasn’t catering to Gen Z liberals with the Bad Bunny Super Bowl. That the primary audience didn’t want Kendrick, didn’t want Bad Bunny, didn’t want Caleb Williams Ice Man Chicago Bears vs Green Bay Packers Scoreboard T Shirt like this. That there aren’t any real artists anymore anyway. Others reduced it to strategy. The NFL is just chasing demographics. Latino viewership potential. Streaming numbers. Publicity. Whether you love him or hate him, look at the word of mouth. Look at the headlines. It’s working.

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