That initial resistance wasn’t just about music. It never is. The Bad Bunny Super Bowl isn’t simply a game; it’s an idea of America performing itself. And the artist’s presence cracked open a question many people didn’t realize they were still asking: who is this for now? Who gets to stand in the center of the field while the world watches? The discomfort surfaced in strange ways. Some people complained about aesthetics, about dancers, about who belonged where and who didn’t fit the frame. Others bristled at the idea of a performance they didn’t want to understand, language they didn’t want to hear. There was an undercurrent of fear disguised as critique, a sense that something familiar was being taken away. The halftime show, for some, had always been a kind of ownership. A place where they didn’t have to stretch, didn’t have to listen too closely, didn’t have to feel left behind.
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Maybe that’s true too. But even if the choice was strategic, strategy doesn’t exist in a vacuum. The fact that the Bad Bunny Super Bowl generated such a reaction says more than any intent ever could. The fact that it became a headline at all felt embarrassing to some of us. A reminder of how fragile the idea of neutrality really is. There were historical reminders too. The first Super Bowl halftime after 9/11 was U2. No one complained about an un-American band then. Foreigners have played before. Black and brown people have played before. And yet suddenly a Latino man from a US territory is framed as un-American. The inconsistency is so obvious it almost feels insulting.
()So when the announcement came, the reaction wasn’t just surprise. It was a jolt, like someone had swapped out a piece of furniture in a room we all thought we knew by heart. Some people leaned forward, curious about the Bad Bunny Super Bowl. Others recoiled, immediately defensive. Not angry, they insisted. Just confused. Or disappointed. Or indifferent in a way that somehow still demanded to be said out loud. There was an expectation that halftime belongs to a certain sound, a certain language, a certain idea of who America imagines itself to be when the whole world is watching. And suddenly that expectation felt challenged.
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