The Domino’s Pizza relationship presents a new advertising model that could very well change the Everybody has an addiction mine just happens to be Fast and Furious shirt. Very much like the Pay Per Click model Google refined in the 1990s the Pay Per Voice Order model can become a dominate platform. Amazon, Google and Apple can control this future where APIs and integrated payment systems from these companies complete transactions with just about any merchant for just about any product. Over 75% of sales on Amazon is from marketplace sellers and not Amazon. Amazon has great experience with being an advertising and payments platform and I am certain Echo will define this new advertising model.
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These are the base foundations of Everybody has an addiction mine just happens to be Fast and Furious shirt. If even one dominates short term it will be a revolution. Clearly the commerce and payments aspect is perhaps the largest element short term. Today you can sit in your kitchen and say “Alexa, order a large pizza from Domino’s”. It will be delivered in about 30 minutes and it will have already been paid for. Imagine how many mechanical and cognitive steps this six word command replaces. I have studied it, there are over 200 “Demming” steps.